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Alibaba Ties Up With Guess to Boost Presence in Fashion World

Alibaba Ties Up With Guess to Boost Presence in Fashion World Alibaba Group Holding Limited ( BABA - Free Report ) is leaving no stone unturned to fortify its presence in the retail industry. The company has extended its partnership with Guess?, Inc. ( GES - Free Report ) , deploy its FashionAI technology to deliver enhanced and smart shopping experience to customers. Alibaba’s FashionAI project was launched last week which strives to showcase the future of fashion retail by leveraging the power of artificial intelligence (AI). Moreover, the technology will provide insights on latest fashion trends, based on the images captured by the fashion expertise of Taobao and Tmall on more than 500k apparels. The latest move of the company will strengthen client base. Moreover, adoption of Alibaba’s AI technology will aid top-line growth. Alibaba’s strong efforts toward innovation of retail strategies will continue to aid its position in the retail world of fashion, particularly in China. Per the latest data from Statista, the fashion retail market in China is anticipated to generate $246.9 billion in 2018.

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